Focus Group Interview

Designing and Conducting Focus Group Interviews focus group

A focus group is a qualitative research method used in market research and social sciences, where a small group of people, typically 6 to 10

focus group Focus groups help to answer the 'who', 'how' and 'why' questions by allowing researchers to draw out respondents' feelings, beliefs, attitudes, experiences and You use a focus group in qualitative research A group of 6-10 people, usually 8, meet to explore and discuss a topic, such as a new product The group shares Discussion is recorded and then transcribed for analysis by researchers Researchers conduct several individual focus group meetings to produce

ภาพ เงินสด The purpose of focus groups is to have a relaxed, open-ended conversation to gain insights that may not be possible from a survey or individual interview They'