What Is Brand Positioning?

brand positioning  strong, compelling and differentiated brand position establishes authentic connections and builds brand affinity internally and externally  In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' minds A brand positioning

14 Examples of Strong Brand Positioning and Why They Work · 1 Tesla: Electric Cars, Solar & Clean Energy · 2 Apple: Think Different · 3 Trader Joe's: Brand Positioning vs Brand Promises: The Differences · Purpose: Positioning establishes where you stand in the market, while the promise defines what consumers

Brand positioning can be defined as the space a company owns in the mind of a customer and how it differentiates itself from competitors  Positioning in branding is the space your brand takes up in the mind of consumers compared to competitors Every company holds a unique position